Macklemore has a unique outlook on the whole situation. Rapping was something that was pioneered and made popular in African American culture. Now, more white people are joining the rap game, including Macklemore, Iggy Azalea (whom he mentions in the song), and Hoodie Allen to name a few. But Macklemore sees that; with "My skin matches the hero, likeness, the image/America feels safe with my music in their systems". He later calls out cultural appropriation saying, "You've exploited and stolen the music, the moment/The magic, the passion, the fashion, you toy with/The culture was never yours to make better/You're Miley, your Elvis, you're Iggy Azalea/Fake and so plastic, you've heisted the magic".
Listen to this song; listen to it a few times. It's important. Privilege is a very important issue in this country. Black Lives Matter is a movement that needs to be taken seriously. As a result, the duo stated that, "This song is the outcome of an ongoing dialogue with musicians, activists, and teachers within our community in Seattle and beyond".
Macklemore & Ryan Lewis will be releasing their second album This Unruly Mess I've Made on February 26. "White Privilege II" is the follow-up to Macklemore's song "White Privilege" from his 2005 solo The Language Of My World. Both songs are available for streaming on Spotify. Macklemore & Ryan Lewis are currently on the east coast with their tour "An Evening With Macklemore & Ryan Lewis". They will be in the DC area on January 26 and 27.
Macklemore's "White Privilege"
Example of an event I covered in Baltimore